Been fooling around in Microsoft’s Adlab and found some very cool tools. One of the first to catch my eye was the demographics tool:

Demographics Prediction
This tool predicts a user’s age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what web sites they visit.
Great for figuring [...]

Continue reading " Outliers, Long tails and some Cool Tools "

For most writers, branding is a personal matter. In order to sell your words, you need to market yourself and get some public recognition.
Whether you are selling books, screenplays, poems, freelance services, fiction, non fiction or anything in between, if nobody knows your name then sales may be a little hard to find.
Although your initial [...]

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Press releases are not advertisements, but promotional tools.
The main reason for using them is to create “buzz”, announce new product offerings and generate quick streams of traffic as I mentioned to you in the earlier paragraph.
The power of a press release rests on two things:
1.    Press releases are syndicated content, which means wide distribution for [...]

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