Been fooling around in Microsoft’s Adlab and found some very cool tools. One of the first to catch my eye was the demographics tool:

Demographics Prediction

This tool predicts a user’s age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what web sites they visit.

Great for figuring out where to look for your audience, or as the basis of character research. I’m sure you can think of plenty more outside the box uses for this one.

For anyone looking for valuable long tail keyword terms, Search Funnels will likely keep you occupied for quite some time.

Search Funnels

Customers often perform searches by typing related keywords in specific sequences. This tool helps in visualizing and analyzing the customers’ search sequences. For example, you can learn how many people search for BMW and then search for Mercedes Benz, Audi, and other automobiles.

Now this next tool is kinda like having psychic powers:

Keyword Forecast

This tool forecasts the impression count and predicts demographic distributions of keywords.

Theres plenty more to play with, so go take a look and check it out. Have Fun.