Have you ever considered an online radio advertising campaign?

It’s easy to forget this option is available unless you listen to radio programs online regularly, but there’s gold in those digital airwaves.

Think about the market demographics for a moment. Radio’s online audience is more likely to be internet savvy, educated and in an open frame of mind.

They’re listening either to gather information or to be entertained, and those two activities often spell out attention and curiosity.

Attention and curiosity are definitely two things you want in your prospects!

A radio campaign can take different forms:

·    On-air audio commercials recorded either by you or a commercial “voice over” professional.

·    Media player screen advertisements. Your ad appears within the media browser window, which may refresh at periodic intervals

·    Get booked as a guest interview on a relevant program.

In order of effectiveness, the on-air interview should be your first choice, followed by an audio commercial and, lastly, the on-screen advertisement.

An on-air interview will afford you the most reach and attention-grabbing power. You’ll be able to promote your business, not just advertise your link.

To top it off, your visitors are listening right there at their computers – they can open up a browser and type in your web address immediately.

Your audio and text ad options will vary by station. Online radio ad spots usually won’t be as cost prohibitive as offline radio advertising.

This doesn’t mean your ads will always come cheap though. You’re still looking at a couple hundred bucks minimum on popular programs, and possibly stringent guidelines on how your “creativity” is structured.

Best bet if you get stuck:

hire a media consultant who specializes in online media buys. A consultant can help you create an online radio campaign that meets your budget requirements while still delivering a good return on investment.

Related URL(s):

http://www.mediassociates.com
http://www.blitzmedia.com
http://www.audiographics.com
http://www.smallbusinessheroes.com
http://www.netbizradio.com
http://www.yudkin.com/resources.htm