Amazon offers some unique promotional opportunities.

Here is one well-kept secret of many information publishers: exploitation of the book reviews feature.

All they do is write a thoughtful and intelligent review. Then, somewhere in the (appropriate place) of the copy, they drop a mention of their url.

The easiest and least obnoxious way of doing this is by employing a ‘credibility’ statement. For example:

“As a long-time gardening enthusiast, as well as an author of my own gardening e-book (“The Green Thumb’s Guide to Perfect Tomatoes” www.goodtomato.com), I thought I knew everything there is to know about tomato gardening…”

If you encounter any trouble from Amazon’s editorial staff about the insertion of your web link, you can still get away with dropping the title. This should be enough to allow interested readers to find you in the search engines, provided you’ve been indexed and/or you’re running a PPC campaign on your title keywords.

An even better option (and one not subject to editorial review) is to fill out a profile for your Amazon member name, paying special attention to the portion to include your reading list. This is referred to on site as “So, you’d like to…”

You can link to your own products with impunity there.

The next step: find some titles of interest to your niche market and, on the main information page, add your member profile to the “So, you’d like to…” recommendations group.

This will pull your profile in under the “So, you’d like to..” section of the page. When visitors click your profile, they’ll be taken straight to your recommended reading list.

Related URL(s):

http://www.amazon.com